About Smoco
Smoco was started by two people with a combined decade of experience learning how the big end of town wins online. We decided that knowledge shouldn't stay locked inside a global advertising network.
The story
Modern Australia makes it harder every year for small business to compete with big business. Bigger budgets, bigger teams, bigger platforms working in their favour. Between us, we've spent a combined decade inside one of the world's largest advertising networks, running campaigns for household-name brands. We saw exactly how that advantage gets built. So we're putting that same thinking to work for the businesses that need it most, helping the little guy get back on top, one well-run campaign at a time.
The founders
Co-founder of Smoco, with years spent running paid campaigns for major Australian brands. Grace brings the strategic rigour of big-agency advertising down to earth for small business owners.
Co-founder of Smoco, with a background managing high-performing campaigns inside one of the world's largest advertising networks. Minh is obsessed with making every ad dollar work harder for the businesses that need it most.
Together, Grace and Minh bring over 10 years of combined experience to Smoco. They're staying small on purpose, so every client gets the attention a big agency never has time for.
What drives us
We're not trying to become a big agency. We're trying to help small businesses grow into what they're capable of, because when one local business does well, the whole community feels it.
We'll tell you honestly if paid ads aren't the right move yet, not just take your budget.
Plain-English reporting every month. You'll always know exactly where your money went and why.
We're building Smoco on our own reputation, client by client. Your growth is genuinely ours too.